I am a mediocre marketer...

I would like to introduce myself as a mediorce marketer, trying to sell IT solutions to SMEs. Although I have a good grip on the subject and at the product level, there still lacks a drive within myself to get the business going. I have tried many things in marketing. Currently the leads that we generate are through Google Adwords program. Other than this I tried craigslist, gumtree and few other sources.. Although Adwords has been giving a steady stream of leads it cost me lots and the dependency on only one source keeps me worried.

Currently I seek help in generating business from partners.. to start with how to search for a partner? How to apporach them? How to get them market us or promote our services? I read lots, researched lots but did not get a general practical solution. Since my services deal with web development, I know I want to partner with related businesses however I still wonder how to find the right match and how to approach them..

Also I would like to invite businesses to partner with us.. Just putting a partner link on the site may not suffice. There may be proved and tested methods to drive business through partners.. I am yet to discover these idea..

I think the problem lies in incomplete information that I have and not being monitored and guided by an exceptional marketer or sales whiz. I know what to do.. dont know how to do....

My question to all established marketers is to show me a way and share your stories to inspire & guide marketers like me.