7 Effective Ways To Enrich Corporate Blogging

Seven deadly sins ... Seven ways to win....Seven holy paths to hell....And your trip begins
Seven downward slopes...Seven bloodied hopes....Seven are your burning fires...Seven your desires....

: oh I am sorry... what am I doing.. I wanted to start off with 'Seven' but struck a wrong note.. btw the above lines sound good when Bruce Dickinson sings it..

Coming back to 'Seven'.. I wanted to share 7 important things that any corporate should implement before and while launching corporate blogs. We have been hearing every now and then about corporates starting their own blogs.... We even have bunch of agencies doing this job for companies.. they are ghost blogging.. we see a lots of competition today in the social media marketing space.. I have been reading lots of article on the web to know blogs better.. I liked couple of them.. and would be sharing it with you today..

Blogs is like an interactive and informative kiosk between the corporates and its envoirnment. Getting the best of it should be the whole and sole aim of this activity..

Going back to 'Seven', here are few things you should focus before taking this up..

1) Stay tunned to your objectives - Every blog has an objective. Your company could be looking at hiring or brand building or leadership or innovation. Choose a focus and drive your point across through the blog. A focussed blog does much better than others.

2) Two way conversation – Speak as a first person giving Your take on issues and your analysis. With regards to company blog which allows employees to blog this should be of prime importance as each employees having the opportunity to express his/her own thoughts can positively impact team building as well.

3) Respectful Conduct – Any person, company, religion, political party or any other issue whether Indian or international should be referred to in a respectful manner.e.g. – government policies are terrible. The government can surely do better with the policy framework on.

4) No Speculation – Refrain from speculating on financial or strategy information about Your own company or any other public information about other companies or individuals without proper facts.

5) Non Disclosure – Personal confidential and legal proceeding oriented information should not be disclosed whether about your own company or other individuals Colleagues.

6) Plagiarism – Please give Credit where it’s due. Oversight is ok but ignorance or blatant copy paste without linking is just terrible.

7) Respond Proactively & Disagree Respectfully - With regards to comments Respond Proactively & Disagree Respectfully. Make sure your response is positive and not defensive or offensive.