Tuesday, March 24, 2009

M-Commerce

I am sure this term doesn't take you by suprise, but how many of us have really tried this form of advertising / marketing?

Let me feed some information here about M-Commerce..

Mobile Commerce aka M-Commerce is the ability to conduct commerce, using a mobile device. We have seen Mobile ticketing, location based services, information services, mobile banking etc.. latest being mobile advertising and marketing.

iPhone and Android being the next big thing, we see its user being multiplied double four times every day now.. There goes a tough competition between these providers making them almost ubiquitous. My CEO says that almost all the businessmen and servicemen in the US and Europe countries carries these utile device.

I tried using Google Mobile advertising programming [which was beta, I guess] around a year back.. It was not so cool then.. Google is even calling it off, I read somewhere...

Being optimistic by birth, I decided to try researching a bit more about mobile advertising. After reading a few articles here and there I realized I was running into this a bit late.. quite late I would say..

Immediately I started looking for providers who supported advertising on iphone/android. I found one - Admob.com. I have still not tried it.. I am evaluating this provider currently.. I am actually looking for advertisers who have tried this.. I am checking their forums and trying to foresee the results..

If anyone tried this, do share your experience. I will share mine soon : )

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